Apollo White Dental recently launched a Holi-Dent package for
attracting inbound dental tourism segment. The company that has the
largest chain of dental clinics in India has launched this package to
enable travellers to continue treatment from any of its centres as they
travel across the country. “The entire concept of Holi-Dent comes from
the fact that we know for sure there are two categories of people who
travel to India for dental treatment – firstly the NRI population who
normally come to India during their vacation; the second category
comprises of people coming from Middle East, Africa and South East Asian
countries who have high regard for medical processes in India,” said
VS Venkatesh, CEO, Apollo White Dental. For the second category the
company has tied up with a number of medical value travel agents and
medical facilitators. “By virtue of social media also we are also
reaching out to larger population not just limited to these countries,”
he added.
Chennai, Mumbai and Delhi are emerging as serious dental tourism
destinations in the country, informed Venkatesh, adding further. “Goa
has emerged as a dental tourism market, by default than by design as
planeloads of tourists land there and stay there for extended period of
two to four months.”
The company was the first to launch the dental spa concept in India.
It has seven dental spas in the country including in Mumbai, Delhi,
Chennai, Hyderabad and Bengaluru. “These provide patients with top of
the line international facilities, the best equipments, internationally
trained doctors, etc,” said Venkatesh.
Pointing out that the cost of treatment in international markets for
dental treatment is very high, and a large number of procedures are not
covered by the insurance, Venkatesh stated, “Dental tourism market in
India is witnessing a marked growth. Now with the introduction of visa
on arrival, the market is bound to grow substantially. Today, the
leading dental tourism destinations in this part of the world are
Singapore and Thailand. While those countries offer good services, India
is a much bigger country so a large number of people will come here.”
He believes the government should promote India as a destination in
target markets, and then have a bilateral union of medical facilitators
and service providers so that they can showcase India’s facilities in
those markets.
Reference: http://www.financialexpress.com/article/travel/market-travel/chennai-mumbai-delhi-emerging-dental-tourism-destinations-2/85809/
Post a Comment